In SEO your rank in the Search Engine Results page arguably the single most important KPI. Following our SEO guide once you have identified valuable keywords you must select which ones to target, start the SEO project and measure progress with rank.
It soon becomes clear that you need an accurate ranking tool that reports page ranks for all your pages and all your keywords, otherwise how will you know whether the SEO is working?
But there is something else, something that is often conveniently ignored by some SEO tool providers because it's expensive and difficult to provide the right rank tracking.
It's this.... you must be able to check rank accurately in YOUR specific markets, why?
In a word "localization" it's because for many searches the Search engines "localize" search engine results according to the searchers location.
That's Great, But What Does it Mean To me?
It means that you must choose the right search engine results page to track rank in. This is very important, Localadworks allows you to track rank in countries, states, cities, towns or even zip codes that you choose but most SEO tools do not allow you to do this.
To give an example a Local dentist in Boca Raton must therefore track rank on the localized search results for Boca Raton, not the national results for Google.com (where a local business will be lost in the national results and will most likely find it difficult to rank at all unless they use a geographically qualified term such as "dentist in Boca Raton", of course very often the searcher will not geographically qualify their search term because they know that Google will treat this as a local service and return local results, so instead they will search with a term like "dentists" which will be transformed to "dentists near me"
Unlike most SEO Rank Tools our SERP Rank Tool enables you to choose multiple search engine results pages, the ones that are relevant to your Actual business for rank tracking.
LocalAdworks also allows you to chose different devices to track rank on since customers preferred browsing device can vary according to the business and also because ranking will vary according to the device used by the searcher.